AWARDS/ 2013 Graphic Design USA In-House Design Award, Web Marketing Association Standards of Excellence Award, 2012
PROJECT BRIEF/ The ASAE Annual Meeting & Exposition is open to association professionals, federal government employees, higher education educators, independent consultants, corporate meeting planners, and attorneys. They needed a new strategic direction and brand that reflected a difficult to achieve yet delicate balance of promoting the location, addressing existing membership, recruiting new membership and representing ASAE as an foward and credible organization.
RESULTS/ The marketing strategy implemented on behalf of ASAE helped to encourage the highest number of association executives attendance since 2008. The messaging that supported the campaign was designed to be personal, sophisticated, and progressive. Longtime members and new registrants alike expressed that the 2012 conference experience far surpassed previous ASAE gatherings. Registration increased by over 30 percent.
Wow, just wow. Dayna’s campaign for our annual meeting turned out AMAZING. She managed to take it to the next level even beyond the greatness of her prior work for us. We are thankful for all her HARDWORK and PASSION and for what she does to bring a project of this scale to fruition . I appreciate it very much and it doesn’t go unnoticed by the organization and our members. —Rosario Ortiz-Davis, M.B.A., CAE: Director, Marketing
Dayna’s conceptual and design work comes off personal to the reader, the material is clearly presented with interesting layouts. The style and feel are just first rate. Nice work. Great execution.—John Graham, President: ASAE: The Center for Association Leadership