DAYNA WAS DESTINED TO ILLUSTRATE AND DESIGN. Her first published work hit newsstands in 1995 in magazines from TIME to Forbes...
Dayna graduated with honors from both the University of Florida and Parsons School of Design where she studied design, illustration and fine arts. She holds a Web Development degree from Boston University and has studied at New York City's School of Visual Arts and Art League. Dayna’s current studies include studio time at DC's Artworks and the Torpedo Factory. She has lived and worked in New York City since 1992 and Washington, DC since 2005.
With 25 years of experience as a visual storyteller and creative strategist, Dayna finds new and unexpected ways to drive customer engagement and guide clients in the competitive space. Her award-winning illustrations and designs encompass a wide range of areas, including visual identities, environmental graphics, magazines, e-media, exhibitions, books, postage stamps and advertising for clients that include restaurants, galleries, publishers, television, museums and nonprofit institutions. Dayna's images and designs are notable for their intelligence, creativity, simplicity and clarity.
During her time living in New York City, Dayna worked at TIME Magazine, Barron's, Tiffany & Co., and SONY and served as design director for the NYC Economic Development Corporation. She established her own practice with projects including work for AT&T, American Express, Girl Scouts, Businessweek, Verizon, Unicef, Forbes, Ralph Lauren, Louis Vuitton and the United Nations.
Dayna relocated to Washington, DC in 2005 as a Senior Manager and Creative Director for the E.W. Scripps Company where she played a key role in transforming them to the Scripps Media Center. Clients included HGTV, The Food Network, DIY, Fine Living, Verizon, Visa and Nascar. Dayna later consulted full-time at agencies from Ketchum PR, ASAE and Ogilvy to the U.S. Holocaust Museum.
For the past three years, Dayna has served as Senior Communications Manager and Creative Director for Federal Occupational Health—the largest shared service provider to the federal government, hosted by the U.S. Department of Health and Human Services.
Dayna’s work has been widely published throughout the world and she has received many creative awards. She has been an active member of the design community lending her creativity and design contributions to numerous boards and volunteer ventures.