Dayna’s work reflects her conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans two and a half decades and all industries. Her work lies at the intersection of image making, communications and visual impact.
Dayna graduated with honors from both the University of Florida and Parsons School of Design. Postgraduate work includes studies at School of Visual Arts, Smithsonian and The Art Students League of New York where she led courses in drawing and anatomy. Most recently, Dayna earned a Web Development degree from Center for Digital Arts at Boston University. She has lived and worked in New York City since 1992 and Washington, DC since 2005.
Her work is notable for its distinctiveness, creativity, simplicity and clarity along with a highly personal brand of storytelling. Dayna finds new and unexpected ways to drive customer engagement and guide clients in the competitive space. Her projects encompass;
graphics and identity,
architecture and interiors,
products and packaging,
exhibitions and installations,
websites and digital experiences,
advertising and communications,
During her time in NYC, Dayna worked at TIME Magazine, Barron's, Tiffany & Co., and SONY and served as design director for the NYC Economic Development Corporation. She established her own practice with clients ranging from AT&T and American Express to Businessweek and the United Nations.
Relocating to Washington, DC in 2005, Dayna served as Senior Manager and Creative Director for the E.W. Scripps Company where she played a key role in their transformation to the Scripps Media Center. Clients included HGTV, The Food Network, Verizon, Visa and Nascar. She has worked as a designer and creative strategist for agencies such as Ketchum PR, Ogilvy and the U.S. Holocaust Museum.
Currently, Dayna serves as Senior Communications Manager and Creative Director for Federal Occupational Health, hosted by the U.S. Department of Health and Human Services, serving more than 360 federal agencies and reaching 1.8 million federal employees.
Dayna has been an active member of the design community lending her creativity and design contributions to numerous boards and volunteer ventures.